Once perceived as a hobby for mothers and grandmothers, crocheting is now gracing fashion runways. Nadia Badarudin talks to the founder of a homegrown brand on this labour of love
AGE-OLD hobbies like crocheting and knitting are still relevant today.
Once perceived as an activity only for mothers and grandmothers to kill time and connect with other women in the neighbourhood, crocheting has become an “in” thing in recent years, thanks to social networking sites and high-end fashion labels.
Jenner clad in a crocheted masterpiece by Burberry.
With Hollywood celebrities and fashion icons like Kendall Jenner strutting crocheted ensembles and ditching crochet’s so-called grandma vibes, the goldie oldie art has suddenly become a must-try, especially among the young and trendy who value personalised and creative DIY fashion.
We have yet to see crochet fashion statements become hip here. However, a homegrown brand, Pinkyfrog, has already carved a niche in the local and international market with crochet as its forte.
The story of Pinkyfrog began in Bandar Seri Alam, Johor, 10 years ago with a hook and yarns.
“I quit my job as an IT lecturer to take care of my two daughters. Initially, I just wanted to learn a new, cheap skill,” says founder and craft hobbyist, Lina A.R.
“I knew nothing about crocheting at that time and I always thought that it was a boring hobby. But I decided to give it a try and bought a hook and yarns for RM30,” says Lina who is also the writer of Jahitan Crochet (Siri 1-Level Asas), a book on crocheting basics for beginners.
Besides intricate patterns and unique colour coordination, what makes a crochet piece special is the element of self expression weaved into it. Pix by Lina A.R. and Crochet Concupiscence
The Universiti Teknologi Mara graduate slowly learnt the craft (and blogged about it) and mastered the skill eventually, with YouTube, books and online craft communities such as ravelry.com as her gurus.
From learning to make the granny square (the basic pattern in crocheting), Lina started quick and simple projects like beanies, mittens, booties, dresses and hairbands.
“I got addicted to crocheting and after a while, I made so many items that I decided to sell them online and at bazaars.
“That’s how Pinkyfrog and Pinkyfrogshop came about,” says the 40-year-old entrepreneur.
She adds that the brand name reflects her determination to leap as high as she could in achieving her dreams and ambitions.
Besides cute and simple children’s wear, Pinkyfrogshop online retails blankets, bags, soft toys (like Japanese amigurumi), kitchen decorative items and accessories such as Japanese tawashi (dish scrubbers).
It also caters to custom orders such as skull caps, sweaters, beanies and wedding door gifts like “eggcozy”.
“Pinkyfrog is also becoming recognised as a one-stop centre or speciality retailer for crocheting enthusiasts to buy quality yarns,…