New Study Reveals That for Today’s Brands, Mobile is Do or Die

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In a new national survey from Phunware, whose mobile app lifecycle management platform helps brands engage, manage and monetize their anytime/anywhere users, daily mobile users report that they spend an average of six hours a day on their devices, mostly on smartphones.

The survey polled more than 680 daily smartphone and tablet users to find out how they leverage mobile today and what they expect from the technology in coming years. From device preferences to dominant app categories to wish lists for new functionality, the results predict mobile’s continuing evolution from a user perspective and offer key insights for brands looking to stay relevant as they plan their mobile strategies. Today, mobile continues to be the best way for brands to reach and convert users 1:1, representing more than 65% of digital media time according to comScore—nearly 90% of which is spent in mobile applications.

“This study proves that mobile is no longer simply about competitive differentiation—it’s about survival,” said Alan S. Knitowski, co-founder and CEO of Phunware. “Mobile devices are at the core of nearly every daily function, and consumer expectations around what can be done on mobile only continue to grow. Brands that live up to those expectations and provide useful, engaging mobile experiences will pull ahead, but those who fall short will undoubtedly be left behind.”

Dependence on Mobile Devices Grows

Today’s daily mobile users spend an average of six hours per day on their devices, with a deep reliance on smartphones and tablets that extends far beyond entertainment. 82% of those surveyed said having their phones with them makes them feel safe and secure, and 60% admitted feeling anxious without their mobile device. In fact, 52% of…

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