Facebook (NASDAQ: FB) may be the premier social media network on the internet, but it’s also much more. It’s a major advertising platform and news delivery gateway, just to name a few things. Certainly, Mark Zuckerberg didn’t envision Facebook the way it’s turned out when he was sitting in his Harvard dorm room, but its evolution into something woven into the fabric of our everyday lives is an achievement nonetheless.
We’ve asked three of The Motley Fool’s top contributors to share companies that remind them of Facebook. These stocks may not be an essential part of our existence, yet, but read on to see how Criteo (NASDAQ: CRTO), Momo (NASDAQ: MOMO), and Splunk (NASDAQ: SPLK) all have characteristics reminiscent of the social-media platform.
A better mouse trap
Daniel Miller (Criteo): Finding the next Facebook is nearly an impossible task because Facebook does so many things incredibly well. The company’s brilliance often makes other genius companies in Silicon Valley second-rate. But Criteo reminds me of Facebook in the sense that its business revolves around connecting the right user to the right advertisement better than anybody else does. It’s made a solid business out of doing just that:
Criteo offers what it calls performance marketing: It combines technology, data, science, and insight into a transparent cost-per-click model on a global scale for advertisers.
For example, you’re on a device looking at merchandise to purchase online but don’t pull the trigger, have you noticed an advertisement for that product showing up on an article you read later? This is what Criteo does. And with Criteo better connecting the dots between publishers and advertisers, everybody wins. Further, Criteo’s recent acquisition of Hooklogic enables the company to tap into a new large…